Our 2018 year in review

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2018 has been a huge year for us at Anouska & Co and we wanted to bring you all up to speed on what we’ve been up to. Even as we look forward to a bit of relaxation time over our holiday break, we can’t wait to keep kicking goals in 2019.

It’s been such a busy year we hardly know where to start but here we’ll share some of our highs and lows. 



The 1st of November marked our one year anniversary of moving into our Windsor office! We’re finishing up the year with a full team and have even added an additional office manager to support our growing Anouska & Co family. 

A consistent highlight of our calendar is the AREC conference in May. For the fourth year running, we were hugely fortunate to head up to the Gold Coast in May to run the social media for the event. It was an eye opening couple of days, and a great opportunity for us to learn more about the industry we love. 

We also started up our consulting service, sharing our social media insights and helping professionals use social networks to elevate their personal profile in the business. We’ve hit the ground running on this one and have already completed over 100 individual consultations!

Personally, my little girl has provided some of my best highlights of 2018. Every day, she teaches me something new and inspires me to be the best version of myself (though that’s not always easy – really looking forward to this holiday break, there’s not much left in the tank honestly!)  


As our team has grown and changed, I’ve been determined to abide by one golden hiring rule: your team should only be made up of people you’d happily have around for dinner. I’ve wavered from this in the past for various reasons, mostly a lack of time and resources, and it never ends well. We’ve worked hard to create our team dynamic, and it has such a huge effect on how everyone feels about going to work each day. We’ve also been careful to take our time through the recruitment process and learned to ask for advice to make the process the best it can be. 

Another lesson learned this year is knowing when to push back with clients. When I started out, everyone told me to say yes to everything and work out the details later, but after a certain point you end up spending your time jumping through funny shaped hoops and doing a disservice both to your business and your clients. We’ve learned to shape the business ourselves while being guided by what our clients want, and to trust our expertise to know when we’re on the right track.


Hellos and Goodbyes

As mentioned earlier, we’re almost a full house at the moment. Prasadini and Gen are our two bright and shiny new copywriters, and Ash has become our first ever office manager!  

We’ve also said farewell to Nell and Louise. Nell has been a crucial part of the Anouska & Co set up since I was four months pregnant (my little girl’s now 22 months), and only departed in October to travel warmer climes.

Ever since the beginning Louise always was focused on leaving a legacy consciously or unconsciously and her tireless hard work has left its stamp on the business and on us. We’re so grateful for everything she’s done here to shape how we run things and wish her luck with her brand new baby boy! 


2019 goals

As ever, our priority is to keep doing work we love. As Anouska & Co grows and develops, I feel more and more confident about our brand and our team, and our ability to effectively build relationships with clients and act as an extension of their brand identity. 

We also are going to focus more on our own brand. We’re proud of who we are and what we do, and we want to share that with the world more. We want to use our socials and blog to add another layer of value for our clients by passing on information and opening up conversations about how to build your brand in 2019. 

Within our own office, I’m determined to prioritise team culture next year. We’re lucky to have a team made up of a wide range of backgrounds and interests, and I’d love to make time to bring the team together and embrace all our individual interests together. For example, I’d take us all to an art class, Prasadini would have us bushwalking and Julia would take the team to the beach! 


Anouska & Co’s favourite things of 2018

Movies – Bohemian Rhapsody, He Won’t Get Far on Foot, A Star is Born

Music – Mac Miller (RIP), Client Liaison, Cardi B, Bring Me The Horizon

Books – Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert, The Museum of Modern Love by Heather Rose, Hellbent: An Orphan X Novel by Gregg Hurwitz 

From our Anouska & Co family to yours, we hope you have a happy holiday season, and we’ll see you in the new year from the 7th of January!  

Emma Bartlett