Five quick ways to maximise your SEO
Mastering SEO, or Search Engine Optimisation, is a key component of maintaining a successful online presence. It significantly increases the likelihood of new visitors to your website, expanding your brand’s audience.
SEO is important because it affects how your web page appears in search engines. If your SEO is subpar, your audience will not be able to find your website.
Google’s algorithms can seem unknowable and daunting. But never fear – there are some quick and easy things you can do to maximise your SEO and boost your online presence.
1. Keep them on your page
Google’s program that decides how websites should be ranked in search results, RankBrain, considers two main factors in assessing how high your website should appear.
The first of these is dwell time, or how long people stay on your webpage. The longer they stay, the more RankBrain likes you. According to a recent study, the average dwell time for a top 10 Google result is three minutes and 10 seconds.
Consider ways to keep viewers on your website for as long as possible. Write longform pieces or include video content. Link to other pages on your website in articles you publish. Create infographics that are packed with information so they take longer to read (and are super easy to share!)
2. Use keywords as much as you can
In creating a website you are providing a service for people who are looking for the information you provide. What will they be searching for? What terms might they use?
The clarity of your language will be very important here. You have to imagine the average person who would be looking for your content. Think about the industry specific terminology you may need to use and the level of language that is appropriate for your desired audience.
The UK media outlet Mail Online stuffs its content full of keywords to manipulate SEO. This has played a huge part in it becoming the biggest online newspaper in the world. While we don’t recommend you creating content in the Mail’s style or relying on this as the sole strategy for SEO success, their use of keywords sets a great example for how useful they can be in improving your SEO.
3. If you answer a question, include the question
People tend to search for things in the same way that they would ask someone about it in real life. They pose their request for information as a question.
When you include the question it makes it much easier for Google to understand what your page is about. Make the question you are answering a subheading within your article and then answer it in that section.
This is particularly helpful for voice searches, as voice searches are nearly always posed as questions, and Google prefers to respond to those searches with results that contain both the question and the answer.
4. Make yourself linkable.
Another way that RankBrain measures where you sit in Google’s ranking is by how many other pages link back to your content, including links from social media platforms. The key to being linked to by other pages is by creating original content.
Make videos, create infographics, collate data and turn it into graphs. Your content should be engaging, original and presented in a format where people will want to refer to it in other posts.
5. Optimise your mobile site
Mobile phones are increasingly becoming our primary source of online usage. In the last quarter of 2018 52.4 per cent of all web traffic originated from mobile phones.
You will have built your website on a desktop computer or laptop, but you need to consider how your website functions and looks on a mobile phone. If users are turned off by your mobile experience, they’re far less likely to return to your website and that will affect your SEO ranking.
Check that your website works well on phones by plugging your site’s URL into this free online tool made by Google.
Still struggling with your online presence? Get in touch with the team at Anouska & Co today.