Anouska & Co's top five writing tips

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As copywriters and content creators, a huge part of our job is writing. Whether it’s social media content, blog posts, articles or property copy, we work hard to make our writing as sharp and engaging as we can. 

To this end, we’ve compiled a list of handy tips to tighten up your writing, from both some of history’s greatest writers and our own humble expertise! 


1.     Find your voice

The most important thing about producing great writing is finding your own original voice. Author Raymond Carver said ‘A writer who has some special way of looking at things and who gives artistic expression to that way of looking: that writer may be around for a time.’ 

Having your own voice will help you to know your audience and think of subject matter you want to write about. For us, knowing our clients’ voice is one of the most important considerations of our work, as it helps us to make our work as accurate and dynamic as possible. 


2.    Grammar matters

For all the talk about good grammar falling out of fashion, it’s vital to us at Anouska & Co. Incorrect grammar makes your work come across as sloppy and unprofessional, even if it’s for social media. 

At Anouska & Co, our grammar bible is the fourth edition of The Elements of Styleby William Strunk and E.B. White. It’s a lifesaver whenever we’re unsure of comma placement, semicolon usage or whether we’re using the correct tense. 


3.    Don’t be afraid of drafting

The short story writer Katherine Mansfield once said ‘Better far write twaddle or anything, anything, than nothing at all.’ Even if your first version of a work is no good, it gives you something to play with and alter. 

Face up to how much work writing takes. We often go through five or six revisions of our writing before we’re satisfied that it’s up to our standard. It might initially look terrible, but if we comb through and polish it enough eventually it becomes refined. 


4.    Read as much as you can

A great way to subconsciously improve your writing is to learn from other writers through their own work. Screenwriter and author William Faulkner recommends ‘Read everything – trash, classic, good and bad, and see how they do it.’  

The more we read, the greater sense we have of what good writing looks like and how we might want to shape our own writing. Our reading appetite in the office ranges from novels to news articles, blog posts, short stories and even the occasional bit of poetry!  


5.    Write every day

An enormous number of great writers throughout history have advocated for writing every day. Author Madeleine L’Engle said ‘Just write a little bit every day. Even if it’s only for half an hour – write, write, write.’ Jack London’s advice: ‘Set yourself a ‘stint’ [for writing] and see that you do that ‘stint’ each day.’ The legendary and prolific Stephen King makes himself write six pages every day without fail. 

At Anouska & Co, we definitely subscribe to this idea. The more practice you get the more your writing improves. Writing every day is a central component of what we do and we’re all lucky enough to love it. 

Emma Bartlett