Gen unites her love of customer service and her well honed writing skills to create relatable and sharp copy that is tailored to our clients’ needs. Gen pursued her passion for copywriting after finishing her Master of Journalism, combining her background in retail working in fashion, homewares, food and beverage, and her journalism experience.
Having always been a voracious reader, Gen brings her love of research and boundless curiosity to the team. Her guiding principles are: you can never read or learn too much and you’re always better off trying to do the hardest thing first.
Originally from Adelaide, her love of the occasional glass of Barossa shiraz and fanatical support of the Adelaide Crows mark her out as a South Aussie at heart.
Writing has always been her first love, but when she isn’t writing, she’s at the movies, going to dance classes or catching up on her ever-growing mountain of books to read.
Things that make Gen smile:
Learning new words, the beach, quiz shows, live music, dusk at summertime, chocolate.
How Gen likes her bananas:
Freshly ripe, or in a smoothie with lots of ice and a dash of milk.